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Table of content Pages * executive summary2 * Corporation direction3-4 * accusation assertion * Corporate Philosophy * Corporate goal * Environmental abridgment and forecasting5-10 * grocery analyze (STEEP)5-7 * Company analyze(SWOT)8-9 * Competitors analyze10 ; Anatara resort Hotel * Segmenting and targeting11-12 * Next stratums objectives13-14 * Action plan strategies and tactics15-18 * Marketing variety; 4Ps * Business Implication19-23 - Resources needs to support strategies and meet objective * exercise of trading * CRS * Customer relationship * Employees relationship * References24 Section 1. Executive summary The grand trigon is located in ChiangRai, a small town, which sits at the merging point of the Thailand, Myanmar and Laos borders. Situated at the junction of the Mekong River. The Golden trigon is a popular phaeton spot often visited on day trips from Chiang Mai or Chiang Rai. The Golden trilateral is nine miles upriver from Chiang Saen and long tail gravy boat trips between the two towns ar very popular.

Although The Golden Triangle is pretty much a touring car attraction, the views across the river to Laos and Myanmar ar breath taking and in that respect argon several(prenominal) pleasant hotel which afford panoramic views. We confederation up production line at Golden Triangle for our Hotel business with 4 stars. erstwhile we set our hotel at golden triangle, on that point are a lot of competitors because of there are the spellbinding tourist des tination. The main competitor is Anantara Re! sort. This food grocerying plan hold back show you clear definition about Thailands market and how we can able to survive the market. Planning market has a lot of crisis, issue, disadvantage or advantage but our rules of order remains to have opportunities in distribution product in Chiang-Rai market. This report show excellent of our federation to STEEP analysis, companys SWOT, competitors and marketing mix....If you want to get a unspoiled essay, order it on our website: OrderCustomPaper.com

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